Last modified: July 14, 2009
This Privacy Policy explains our policy regarding the collection, use and disclosure of your personal information. As we update and expand our services, this policy may change, so please refer back to it periodically. By accessing our Web site or using our services, you consent to our information practices.
Personal information means information that can be used to identify and contact you, specifically your name, postal address, e-mail address, payment method (e.g., credit card or debit card), and telephone number, as well as other information when such information is combined with your personal information.
When you register or re-register at our Web site, we ask you to supply us with personal information so that we can provide, enhance and personalize our services and marketing efforts. For similar reasons, we may supplement the personal information you provide with publicly available information about you. We use this personal information to process your registration, your orders and your payments, and to communicate with you on these and other topics. We also use your e-mail address to send you correspondences, as well as messages about eatricious special offers, promotional announcements and consumer surveys. If you no longer want to receive the newsletters or other announcements simply access, click the unsubscribe link at the bottom of the email or email us at contact@eatricious.com and put in your subject line "Unsubscribe". Please note that you cannot unsubscribe from certain correspondence from us, including messages relating to your account transactions.
We keep track of your interactions with us, including but not limited to your site activity, recipe selections, nutrition analysis requests, payment history and correspondence as well as related activity. We use this information for such purposes as providing recommendations on recipes and third-party products we think will be enjoyable to you and necessary for your dietary needs, personalizing the site to better reflect particular interests and requirements, helping us quickly and efficiently respond to inquiries and requests and otherwise enhancing our service offering for our customers. We also provide analyses of our users in the aggregate to prospective partners, advertisers and other third parties. We may also disclose and otherwise use, on an anonymous basis, consumption habits, commentary, reviews and other non-personal information about customers.
While using the eatricious service and Web site, you may have opportunities to post reviews or other personal information in public forums. Please understand that when you post such information, it is made public and is not subject to this policy.
The eatricious Web site contains links to sites operated by third parties whose policies regarding the handling of personal information may differ from ours. While we endeavor to associate with reputable sites, eatricious cannot be responsible for the information handling practices of these other sites.
You are responsible for updating and maintaining the truth and accuracy of the personal information you provide to us relating to your account. If you want to update your contact information or update your plan, you should do so by visiting My Account page on our Web site. You must be signed in to access your account.
All recipe and nutrition content stored in your account is yours and we will not use it or try to sell it to third-parties.
As you browse the eatricious site, cookies are placed on your computer's hard drive. (Cookies are small pieces of data that are sent to your browser from a Web server and stored on your hard drive for record keeping purposes.) In general, cookies can make the Web more useful by storing information about your preferences on a particular site. Cookies in and of themselves do not personally identify users, although they do identify a user's computer. If your browser is set to not accept cookies, you will not be able to use the eatricious site or service.
In addition to cookies, we may use other technologies, including pixel tags, to gather information on how our users interact with our site and to otherwise help us efficiently operate and monitor our site and service. These technologies, show us, for example, popular pages, conversion rates, click-throughs and other information that can be used to improve, operate and monitor our site and our service.
Except as otherwise disclosed to you, we will not sell, rent or disclose your personal information to third parties without notifying you of our intent to share the personal information in advance and giving you an opportunity to prevent your personal information from being shared.
We use other companies, agents or contractors to perform services on our behalf. For example, we may partner with other companies to personalize and optimize our Web pages, process credit card transactions, collect debts, analyze and enhance data, including customers' interaction with our site, and process consumer surveys. In the course of providing such services, these other companies may have access to your personal information. These companies are not permitted to use your personal information except for the purpose of providing the services we request of them.
From time to time, we may partner with companies whose products we believe will interest our users. In conjunction with these partners, we may send promotional announcements and/or serve web-based advertisements to our customers on their behalf. eatricious displays targeted advertisements based on personal information. Advertisers (including ad serving companies) may assume that people who interact with, view, or click targeted ads meet the targeting criteria-for example, women ages 18-24 from a particular geographic area. eatricious does not provide any personal information to the advertiser when you interact with or view a targeted ad. However, by interacting with or viewing an ad you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad. To stop receiving marketing emails from partners, click the unsubscribe link at the bottom of their email or email us at contact@eatricious.com and put in your subject line "Unsubscribe". In addition, we may offer joint promotions or programs that, in order for participation, will require personal information be shared with third parties. In such instances, you will be provided with notice of the sharing prior to your decision to participate.
eatricious also reserves the right to disclose personal information when we reasonably believe disclosure is required by law, if we reasonably believe disclosure is necessary to establish or exercise legal rights, or in situations involving potential threats to physical safety. In the event that eatricious is acquired by or merged with a third party, we reserve the right, to sell or otherwise transfer the personal information we have collected as part of that transaction provided that such third party continues to honor our privacy policy.
eatricious takes information security very seriously and uses reasonable administrative, technical and managerial measures to protect your personal information from unauthorized access. For example, we utilize Secure Sockets Layering, an industry-standard protocol for certain of your transmissions to us, in order to encrypt the personal information that you send to us through the registration and sign up process.
You are responsible for maintaining the confidentiality of your account information and for restricting access to your computer or mobile device through which you access your eatricious account. Users of public or shared computers or unprotected mobile devices should log out at the completion of each visit to the eatricious Web site.
Unfortunately, no security system can be guaranteed to be 100% secure. Accordingly, we cannot guarantee the security of your personal information and cannot assume liability for improper access to it. By using this Web site, or providing personal information to us through any means, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of this site.
As we update and expand our services, we may make changes to this policy. You should check back for updates to this policy from time to time. If the changes result in materially less protection for your personal information than that provided in this policy, we will make reasonable efforts to contact you and obtain your consent to the changes. Like our Terms and Conditions, of which this policy is a part, your use of the eatricious Web site or continued use of our service after our efforts to contact you means that you agree to be bound by such changes.
If you have questions concerning your account or this privacy policy, please contact privacy@eatricious.com. Our address is 20 Allen Street San Francisco, CA 94109, Attention: eatricious, LLC.